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"Musical
trends come and go, but for more than fifty years, Beach Music has been as
steady as the Atlantic Ocean's flow to its southeastern beachfronts," |
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General Johnson |
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My career
has been a long exciting journey with all roads leading to the musical oasis
called Beach Music. In the spring of 1966 in Raleigh, North Carolina, as lead
singer of the Showmen, I performed before my first Beach Music audience.
Thinking Beach Music was music by artist like The Beach Boys and Jan and Dean,
we nervously performed a variety of rhythm and blues classics. Surprisingly,
each song was met with the audience's approval. As we ended the show with our
regional hit "39-21-46" and our nationally charted hit song, "It
Will Stand," the audience responded by applauding us back for an encore.
Because we didn't know any other songs to perform, we sang two more verses of
"It Will Stand" and spontaneously, began to adlib the chorus of Bruce
Channel's song "Hey Baby." As we sang "Hey Baby," we waved
our hands in the air and to our surprise, everyone in the audience responded by
doing the same. When we concluded the show with a bow, the audience showed their
appreciation by rewarding us with another thunderous round of applause. That
spring night, I understood, appreciated and became a part of the Beach Music
phenomenon. |
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In 1968, 1
moved to Detroit, Michigan to further my career with Invictus Records. As a
member of The Chairmen of the Board, I experienced and enjoyed international
success as a songwriter and an artist. My success in such a short period of time
magnified the business dealings with my recording and management companies.
Soon, business disagreements deteriorated our musical relationship and
eventually terminated our successful venture. In 1974, 1 left Invictus. |
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In
1978, 1 returned to the Carolina's with The Chairmen of the Board. For the first
time in eight years, I enjoyed performing music without the depression of the
music business. I found an independent music industry that was still free of
monopoly, politics and categorization. I felt the energy of an industry
propelled by its loyal supporters.
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In 1979, 1, along with the late Mike Branch, formed
Surfside Records. Our objective was to record new music to revitalize
the identity of a thriving music market that was slowly being recognized
as and too dependent on old recordings. |
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In 1981, two years after forming Surfside Records, I
was contacted by Motown Records, leading to discussions with then CEO
Mr. Berry Gordy Jr. The meetings at his home in California were
personable and candid. His offer could have proven to be financially
lucrative for me but would have meant moving to California and
abandoning Surfside Records and the musical utopia that I had found to
be a safe haven. I respectfully declined Motown offer and for years, I
wondered if I had made the right decision. |

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Nineteen
years later, I have absolutely no regrets. Those years have been filled with
excitement and personal fulfillment that exceeds any monetary gains that I could
have attained. |
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| General
Johnson |
| & |
| The
Chairmen of the Board |
| 1409
East Boulevard, Suite 231 |
|
Charlotte, North Carolina 28205 |
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Telephone: (704) 372-9918 Fax: (704) 372-2754 |

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